((( ABA ))) Audio Branding Academy Yearbook 2012/2013 - Paperback

by Kai Bronner (Editor), Rainer Hirt (Editor), Cornelius Ringe (Editor)

The Yearbook contains the proceedings of the Audio Branding Congress 2012 that took place at Oxford University. Included are impressive award case studies of brands like Nokia, Dell, Harrods and The Linde Group, contributions from the scientific Call for Papers, and a comprehensive documentation of the branch study Audio Branding Barometer 2012 among others.