Consumer Activism: Promotional Culture and Resistance - Paperback

by Eleftheria J. Lekakis (Author)

This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.

Author Biography

Eleftheria Lekakis is Senior Lecturer/Associate Professor in Media and Communications at the School of Media, Arts and Humanities at the University of Sussex. Her research focuses on communication, consumer culture, and politics. Her first book explored the relationship between fair trade consumption and political participation. She has also co-edited Art, Law, Power, a volume on the intersections of artistic practice and resistance in relation to the law. Her published work has appeared in journals such as the Journal of Consumer Culture, Popular Communication, Social Movement Studies, as well as edited collections such as the Sage Handbook of Consumer Culture, the Oxford Handbook of Political Consumerism, and the Routledge Handbook of Advertising and Promotional Culture. Eleftheria teaches on topics related to advertising and promotional culture, as well as humanitarian communication, media and social change. Eleftheria has been a visiting scholar at the University of Pennsylvania, University of Bergamo, and Universitat Pompeu Fabra.