E-commerce 2018 - Paperback

by Amir Manzoor (Author)

E-commerce 2018 continues to be a comprehensive text designed to provide students a solid foundation of E-commerce and its essential concepts. E-commerce 2018 is fully updated to cover the latest developments in the field of e-commerce. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, social, mobile, and local marketing, virtual wolds, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic ecommerce environment.

Author Biography

Engr. Dr. Amir Manzoor holds a PhD in Management Sciences. He is a graduate of NED University, Pakistan, Lahore University of Management Sciences (LUMS), Pakistan and Bangor University, United Kingdom. He has more than 15 years of diverse professional and teaching experience working at many renowned national and internal organizations and higher education institutions. His research interests include E-commerce, Strategic Management, Enterprise Resource Planning (ERP), Project Management, Supply Chain Management, Data Analysis, and Technology applications. Amir can be contacted at amir@amirmanzoor.com