Role of IT in Marketing of Household Products - Paperback

by Arepalli Rambabu (Author), B. Ravi Kumar (Author), G. D. V. Kusuma (Author)

Information technology has assumed a vital part in marketing research. The business condition of today is complex to the point that no normal chief would need to settle on essential choice without securing enough data. Notwithstanding, it must be noticed that not all snippets of data are pertinent. In marketing research, data gathering must be deliberate and objective keeping in mind the end goal to give an extensive and pertinence data to the analyst. This will help basic leadership.