The 9 Effect: Why Odd Prices Sell More: The Secret Power of Ending Prices in 9 - Paperback

by Nishit Gupta (Author)

Ever wondered why ₹999 feels so much cheaper than ₹1,000?

It's not magic-it's pricing psychology, and it's everywhere. The 9 Effect unpacks the secret behind odd prices like ₹999, ₹659, and ₹1,997-how they trick your brain, influence your wallet, and boost sales across the globe.

With relatable stories, real examples, and a friendly tone, this book will change the way you see every price tag.

Smart, fun, and eye-opening-this book will make you a sharper shopper and a smarter seller.